Module 2
Build a Brand People Remember
Turning your positioning into a recognizable instructor brand
Your brand isn’t your logo. It’s what someone remembers about your class, and what they say when they recommend you to a friend.
This module turns your positioning into things people can see and feel: a voice that sounds like you, a visual world that fits, a consistent presence online, and an in-class experience that lives up to all of it.
What’s included
The full guide to read online, with exercises that save your answers as you go
The guide as a downloadable PDF
Connect Claude or ChatGPT to your answers, so your AI assistant works from them
11 exercises
Inside this module
Introduction
What a brand really is, and where yours stands today
Brand and Branding Aren’t the Same Thing · You Already Did the Hardest Part · Before You Begin · Take Stock
Turn Your Positioning Into Brand Signals
Make what you want to be known for visible
Your Brand Signals
Build Your Brand Voice
Find the voice you already have and use it everywhere
Find the Voice You Already Have · Your Voice Guide
Build Your Visual World
Moodboard, what to spend on, and your photo shot list
Build a Useful Moodboard · Don’t Overbrand Yourself · Build Your Image Library · Your Instructor Shot List
Create a Consistent Digital Presence
Show up as the same instructor everywhere online
Your Digital Presence Audit
Make the Experience Match the Brand
Live up to your brand in class, then audit it all
Consistency Without Sameness · Your Brand Audit
Your Brand Playbook
Every brand decision in one place, and your next step
Before You Move On
Save with a bundle
Build Your Foundation
Modules 1–3 · $119
The Complete System
All 10 modules · $249