Module 1
Know What You’re Known For
Positioning yourself in the Pilates industry
Being a great instructor gets you into the category. It doesn’t make yours the name that comes to mind when a client, a studio owner or a brand is choosing. This module is about positioning: the space you occupy in other people’s minds.
You’ll start with evidence of what people already value in your teaching, decide what you actually want from your career, and turn it into a positioning statement and bios you can use everywhere. No forced niche required.
What’s included
The full guide to read online, with exercises that save your answers as you go
The guide as a downloadable PDF
Connect Claude or ChatGPT to your answers, so your AI assistant works from them
13 exercises
Inside this module
Introduction
Why being good at Pilates isn’t the same as being chosen
Start With Evidence
Find what people already value in your teaching
Exercise: Your Evidence Audit · Understand What You’re Actually Communicating · Exercise: Move Beyond the Credential
Decide What You Actually Want
Define success on your terms and pick three priorities
Exercise: More, Less, Maybe · Turn Possibilities Into Priorities
Know Who Needs to Know You
Who your name matters to, and what sets you apart
Exercise: Your Business Ecosystem · Different Doesn’t Have to Mean Unique · Exercise: What Do You Want Your Name Associated With? · Do You Actually Need a Niche? · Reflection
Build Your Positioning
Write your positioning statement, with four examples
Your Positioning Statement · Positioning in Practice · Look at the Four Instructors Again
Turn Positioning Into Messaging
Turn your positioning into bios for every context
Build Your Bios · Using AI to Help With Your Bio
Your Positioning Playbook
Bring it all together, then move on
Before You Move On
Save with a bundle
Build Your Foundation
Modules 1–3 · $119
The Complete System
All 10 modules · $249